Florida Digital Advertising, Digital Signage and Display Advertising

AIM View - Viewer Measurement

Addaddy utilizes a fully automated AIM (Anonymous Impression Metric) audience measurement system

that has been optimized for use in digital signage networks. Using proprietary face detection and tracking

technology to find viewers' faces captured by digital optic devices, our AIM system integrates with

existing digital signage networks - adding powerful metrics and functionality to your Advertising.

The AIM platform empowers your business by providing business intelligence that

allows you to understand the following audience characteristics for your displays and advertising:

Actual Impressions - The number of people who look at your displays
Length of Impressions - How long people look for
Potential Audience Size - The number of people who walk by
Dwell Time - How long people stay near your displays
Anonymous Demographics - Demographics of your audience (gender and age bracket)

The AIM system unleashes the power of your digital signage by providing crucial

measurement information that allows you to understand how your media is performing.

Utilizing these metrics help you realize many benefits including:

Understanding ROI
Understanding ROO (Return on Objectives) such as changes in consumer behaviour
Determining the best locations for displays
Tailoring screen content based on audience characteristics
Providing proof of performance metrics for your displays
Understanding audience engagement levels
Comparing metrics with industry standards including CPM, CPP, and GRP
Offering pay-per-impression billing for achieved audience targets
Optimizing advertising based on accurate audience measurement data

Dislaimer: For privacy purposes, the AIM system is designed to ensure that the data detected

and aggregated cannot be associated or otherwise linked with any specific individual.

No personally identifiable information is ever collected, as our system ensures only

anonymous data is aggregated to provide meaningful metrics.